In article marketing one must be aware of the advantages and the potential of backlinks. Marketers who excel in the field of article marketing are surely aware of this fact.

Following are the best practices suggested to cash on the value of building impressive backlinks:

Use of anchor text with rich keyword

Are you aware of the term ‘anchor text’? Don’t get confused, it means the underlined text serving as ‘hyperlink’ that point back to the website.

The importance of the anchor text must be realized as this will plays a key role in building impressive backlinks. This is also known as ‘relevancy’, that is one aspect of knowledge of search engines evaluation of backlinks.

One should realize that the keyword-rich anchor text ensures that the search engines hook up your website with the same keyword phrase, giving you benefit for it and giving a valuable edge over the competitors.

Mass article submission

After writing and submitting an article to an article directory, what is the next step?

This is suggested to submit article to as many article directories as you can. Each of the published ones gives more worthy backlink, therefore improving the effectiveness of the article.

Some of the article directories may allow three backlinks, but mostly allow two only. Make sure you use as many backlinks as possible; because each link will contribute in gaining creditability from major search engines.

For greater effectiveness you should point one link to the main website of yours, and then point another one to a related article or page of your choice. In this manner, your main website will be elevated from each article. You can also select a different page as addition for boosting your website.