Most internet marketers want to utilize every profitable strategy of marketing including pay per click marketing and articles marketing. But for people, who want to make a fresh entrance into this field must go with articles marketing as there are risks involved in pay per click marketing.

Article marketing proves really advantageous for beginners into the field of internet marketing as it provides excellent results even at the basic stages. You cannot expect lots of leads from your articles during the initial stages, but a handful would also be beneficial as there is no cost involved. It’s far better than the issues that most beginners face going for pay per click marketing.

Even if your article doesn’t attract any traffic, you should stay content that you haven’t made any financial investments in this strategy. You must have spent an hour or so to script in your writing. Even if no revenue is generated, you must have got certain links that could direct some users to your website.

But if you fail in a huge Pay per click campaign, then you would definitely see yourself cashed out of hundreds of dollars. Hence, if we consider the risk factor, articles are much safe than PPC. And if you manage to take article marketing to its extreme level, then it could definitely stand strong in front of Pay per Click.

Well some folks can argue about the effectiveness of PPC in fetching targeted leads for your online business or website. This fact is applicable to a certain extent. But still regular article publishers can be more profitable. Suppose you receive around 1000 clicks in a week from your PPC campaigns and each click’s cost is five cents. So by the end of the week your bill for PPC marketing would be fifty dollars.

Now consider article publishing in the same context. In this strategy you can start with publishing 200 articles (Publish not write) in a week. You can choose 5 top most article directories and publish your articles on them, so you would have to script only 40 articles. If every article gets at least 5 clicks in a week, then you can be sure of 1,000 leads (200X5). Now you have got similar leads without investing even a single penny.